So I've already run one game on a forum completely new to the concept of FM. It was a Cop13 and went relatively smoothly, but the Mafia curbstomped the Town because none of them really have a concept of scumreading.
So. What can I do to help kickstart this community's growth? There is pretty high interest in another game, so since we're past the super-basic basics I'll probably run a game closer to 20p (or more, there's a lot of expressed interest) and with a bit more going on than Cop13. Are there any setups you'd recommend to help bring new players to actually push scum instead of rely entirely on power roles? Or would I be better suited running a game with a lot of power roles?
Beyond just the next game, is there any way I can help push people to develop better play on their own? Should I bring in a friend or two that's more experienced to help show the Town how to make use of the day? Or would it be more beneficial to let them learn on their own pace? Any other tips for essentially starting a new community?
Any help you can provide here is much appreciated.